I love people, meaningful connections and fascinating stories. To me, networking isn't about exchanging business cards. It's about genuine connections, trust and relationships built over the years. I'm inspired by fresh ideas and what can happen when the right people come together.
I'm also a commercially minded thinker and, above all, a doer. Sales, client relationships and business development are among my strengths. I spot opportunities, connect the right people and turn ideas into action. I thrive where plans become reality and action delivers results.
My background spans sales and business development, project management, media, television, entertainment, events, creative marketing, social media, talent management and brand partnerships. I've negotiated deals, developed concepts, built brand visibility and taken projects from the initial idea all the way through to execution.
KARINA was born from a desire to bring together the experience, expertise and network I've built over the years under one roof. I want to bring more meaningful, impactful work to the market: bold concepts, genuine connections and collaborations that leave a lasting impression.
I believe you shouldn't have to choose between meaningful work and commercial success. At their best, they go hand in hand and make each other stronger.
But my story didn't begin in an office.
Before my current career, I worked as a professional dancer. While living in Paris, inspired by Anna Karina, I started using the name Sanna Karina. Years later, it became the name of my own agency.
I'm curious, I love a challenge and I don't sit around waiting for opportunities to come my way. I'm driven by bringing people together, building something new and making even the seemingly impossible possible.
I believe the best results come from commercial instinct, creativity, strong relationships and the courage to do things a little differently.
Creative mindset. Commercial instinct. Connecting people is in my DNA.
Et voilà. A new chapter.
KARINA. KNOW WHO TO CALL.
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