Bonjour,
I’m Sanna.

Before productions, events, marketing, partnerships and my own company, there was dance.

I have long wanted to do something meaningful. Dance was the first thing I was willing to give my all to. Studying and working as a professional dancer was far from the easiest path, but belief in what I was doing kept me going. Dance taught me discipline, persistence and the drive to succeed.

I graduated as a dancer from an arts academy in Berlin. I was proud of what I had achieved, but curiosity and the desire to grow were already drawing me towards the next step. I wanted to continue studying dance at university in Paris — and I got in.

So I moved to Paris with a backpack, trusting that I would find my way. It was there that I adopted my artist name, Sanna Karina, inspired by Anna Karina. The name stayed with me and, years later, took on a new meaning as the name of my own company.

Curiosity has taken me from dance into events, television, media and creative marketing. Over the years, I have worked across project management, production, casting, talent and brand partnerships, alongside sales and client relationship development.

These roles share a common thread: understanding people, having a clear goal and knowing how to put plans into action. Trust is the foundation of everything I do. It matters to me that people can take me at my word and count on me to follow through.

I have developed concepts, negotiated partnerships, brought teams together and delivered events from planning through execution. In production, I keep the whole picture in hand: people, schedules and practical arrangements. I solve problems as circumstances change and get hands-on myself.

For me, creativity and commercial thinking go naturally together. I’m excited by a good idea and by figuring out how to make it work in practice and create value for the client.

I love people, meaningful encounters and interesting stories. To me, networking means getting to know people, listening and staying in touch.

The relationships I have built over the years are central to my work. I know who to call, how to find the right people and where opportunities might emerge between people and industries.

At its best, one conversation sparks an idea, that idea becomes a collaboration, and the collaboration grows into a relationship that lasts for years.

KARINA grew out of a desire to bring my experience, network and ideas together under one name — and to work in my own way.

I wanted to build a company where I could combine creative planning, commercial thinking and practical delivery. A place for projects that do not fit neatly into a standard list of services, too.

Today, KARINA serves as an Executive Partner to its clients from its base in Helsinki. We connect people, brands and ideas, bringing events, creative marketing concepts and partnerships to life. We also find the right talent and teams to deliver them.

I can join at the earliest stage of an idea or step in when someone needs to take charge of production and move a project forward. What matters to me is that clients know who to turn to — and can trust that things are moving ahead.

I don’t do ordinary. I’m curious, enjoy a challenge and am never afraid to pick up the phone. I seek out opportunities and create them myself.

I’m motivated by building something new, connecting people and seeing an idea that once seemed difficult start to take shape.

I believe meaningful work and commercial success can strengthen each other. That is the kind of work I want to do and the kind of collaboration I want to build.